• Personalized design

    At SHUSHI, we craft distinctive designs that reflect each woman’s individuality — so she can feel seen, confident, and authentic in every moment.

    Sustainable fashion

    SHUSHI chooses eco-friendly fabrics and low-impact production methods to support a sustainable design philosophy.

    Community support

    Empowering women. Supporting communities. Inspiring change — through fashion.

  • Meet the Team

    We have a passionate and creative team dedicated to providing women with the highest quality fashion experience.

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    CEO

    Our CEO is a visionary leader driving innovation and sustainable growth for the SHU SHI brand. With extensive industry experience and market insight, she sets a clear strategic direction while also serving as a shareholder.

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    COO

    Our COO is a seasoned management expert focused on optimizing operational processes and enhancing team collaboration and communication. With exceptional leadership and strategic vision, she has helped Shushi maintain a leading position in a highly competitive market, while also serving as a company shareholder.

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    CFO

    Our CFO has extensive experience in financial management and strategic planning, dedicated to ensuring the financial health and sustainability of the company. Through precise data analysis and financial forecasting, she provides strong support for the company’s decision-making, while also laying a solid foundation for SHU SHI's future development.

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    Design Director

    Our Design Director has extensive experience in fashion design, dedicated to blending creativity with functionality to create unique garments that align with modern women's tastes. Her design philosophy emphasizes that each piece should showcase a woman's unique charm and personality.

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    Chief Designer

    Our Chief Designer has a strong background in fashion design, dedicated to creating unique garments that not only align with modern women's aesthetics but also offer practicality. Her design philosophy is that each piece should showcase a woman's unique charm and personality.

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    Operations Director

    With a wealth of management experience, our Operations Director is dedicated to streamlining company processes and fostering team collaboration to maintain efficient and seamless operations.

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    Marketing Manager

    Dedicated to brand promotion and customer engagement, our Marketing Manager ensures that every customer truly feels the distinctive allure of SHU SHI.

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    Design Team

    Comprised of gifted young designers, our design team is committed to crafting fashion that resonates with the aspirations and lifestyles of modern women.

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    Production Team

    Comprising experienced craftsmen, our production team’s exceptional skills guarantee that each piece achieves the utmost quality.

  • Profile

    Focused on providing women with a unique fashion experience.

    Founder|SHU SHI

    Fashion Designer

    Born in 1988, Lee Lisa is a Singaporean fashion designer and entrepreneur. She graduated from the National University of Singapore in 2010, majoring in Fashion & Design Management, blending creative aesthetics with business strategy.

    With a deep understanding of Eastern aesthetics and sharp insight into the global fashion scene, Lisa founded the independent designer brand SHU SHI in Singapore. The brand embraces a philosophy of “simplicity with distinction and strength in calmness,” merging traditional textures with contemporary silhouettes to create a distinctive modern Eastern style.

    Lisa oversees every stage from concept design to fabric selection, craftsmanship, and brand visuals, maintaining a high standard of quality and aesthetic tension. She believes that clothing is a lifestyle attitude, and SHU SHI embodies this philosophy.


    Lisa remains active in the Asian design community and collaborates with international boutiques and lifestyle platforms, making SHU SHI a symbol of quality and independent spirit for contemporary urban women.

  • Our Journey

    From its founding to the present, SHU SHI has experienced several important milestones, witnessing the continuous evolution of fashion.

    Whether it's a romantic long dress or a minimalist elegant style, each outfit in this collection...
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    As we look ahead to 2026, fashion is set to embrace a vibrant mix of colors that reflect both the...
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    13 octobre 2025
    In 2026, fashion is expected to continue its journey of innovation and reinvention....
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    In a heartfelt effort to fulfill its corporate social responsibility and spread warmth and...
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    18 septembre 2025 · Success Stories
    Another client shared how, by choosing our unique designs, she discovered her personal style,...
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    In 2025, fashion styles are set to reflect a harmonious blend of the past and future. Expect to...
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  • Elegance

    Empowering every woman with a unique sense of fashion. Our designs are inspired by the independence and confidence of modern women, aiming to showcase their personality and charm. Through exquisite tailoring and premium fabrics, we create perfect fashion pieces just for you.

    Confidence

    At SHU SHI, we believe every woman deserves her own unique fashion style. Our brand is dedicated to offering diverse choices, so that every woman can find clothing that matches her personality and showcases her true self.

    Charm

    Every product we create embodies our passion and pursuit of fashion. Whether for everyday wear or special occasions, our clothing helps you feel confident and radiate endless charm at any moment.

    Innovation

    SHU SHI continuously pursues innovation and reinvention. We focus on fashion trends and sustainability, committed to offering you stylish yet eco-friendly choices—so you can enjoy beauty while contributing to the planet.

  • Our team is dedicated to empowering every woman to feel uniquely stylish.

    — Zhang Li I really like SHU SHI's products, they make me feel unparalleled confidence and charm. Our team is committed to empowering every woman with unique fashion power. Give every woman unique fashion power

    “I love SHU SHI products so much. They make me feel more confident and charming.”

    — Li Fang As a professional woman, SHU SHI's clothing allows me to confidently handle both work and social occasions. Our team is committed to empowering every woman with unique fashion power. Give every woman unique fashion power

    “As a professional woman, SHU SHI’s clothing allows me to feel confident in both work and social situations.”

    — Chen Na "The design of SHU SHI is unique, every piece of clothing makes me feel a different fashion atmosphere." Our team is committed to empowering every woman with unique fashion power. Give every woman a unique fashion power

    "SHU SHI's designs are unique, and every piece of clothing makes me feel a unique sense of fashion."

    — Chen Na "The design of SHU SHI is unique, every piece of clothing makes me feel a different fashion atmosphere." Our team is committed to empowering every woman with unique fashion power. Give every woman a unique fashion power

    "SHU SHI's design style is unique, and each piece of clothing makes me feel a unique fashion charm."

  • New product

    Lingerie showcases a woman's elegant charm.

    Every product of ours is carefully designed to showcase the unique charm and style of women. Let every woman find her own fashion expression. personalized design We empower women with the power of fashion Give every woman a unique fashion power

    1. Light and Comfortable, Perfectly Fitting

    Our new lingerie collection is crafted from soft fabrics, offering you an unparalleled comfort experience that hugs your body perfectly, enhancing every curve.

    We only use the highest quality materials to ensure that each product can provide exceptional comfort and durability, allowing every woman to be confident and composed. high quality material We empower women with the power of fashion Give every woman a unique fashion power

    2. Confidence Every Day, Elegance in Every Move

    Exquisite designs and breathable comfort bring you a unique wearing experience. Feel confident and elegant in every moment.

    Our brand originates from a profound understanding of female power, dedicated to conveying the story and personality of every woman through fashion. unique brand story We empower women with the power of fashion Give every woman a unique fashion power

    3. Fashion Meets Comfort, Sculpting the Perfect Curve

    Our new lingerie is not just about comfort—it’s about showcasing your charm. Fashion-forward designs, tailored specifically for women.

    Our brand originates from a profound understanding of female power, dedicated to conveying the story and personality of every woman through fashion. unique brand story We empower women with the power of fashion Give every woman a unique fashion power

    4. Luxurious Fabrics, Caring for You Every Day

    Made from high-end materials, breathable and soft against the skin. Indulge in luxury while feeling the warmth and comfort throughout your day.

    Our brand originates from a profound understanding of female power, dedicated to conveying the story and personality of every woman through fashion. unique brand story We empower women with the power of fashion Give every woman a unique fashion power

    5. Designed for Women, Soft Beyond Compare

    Our new lingerie collection combines innovative technology and superb craftsmanship, tailored to embrace every detail of the female form.

    Our brand originates from a profound understanding of female power, dedicated to conveying the story and personality of every woman through fashion. unique brand story We empower women with the power of fashion Give every woman a unique fashion power

    6. Confidence in Every Moment, Shining Through

    Minimalist designs with premium fabrics combine to create understated elegance. Wear it and let confidence accompany you in every moment.

  • About Us

    SHU SHI is a fashion brand dedicated to modern minimalist aesthetics, interpreting the philosophy of “less is more” through design. We uphold the belief that “design is life,” offering urban dwellers clothing that is minimalist, pure, and textured—combining style with warmth.

    Since our founding, SHU SHI has continuously explored the integration of contemporary fashion and lifestyle, focusing on high-quality fabrics, meticulous tailoring, and sustainable production. We prioritize originality, respect for nature, and a long-term vision.

    We believe true fashion is not loud but an expression from within. Through refined craftsmanship and ultimate simplicity, we aim to help everyone dress to their own rhythm and attitude.

    Brand Philosophy

    Core Values: Minimalism · Freedom · Quality · Sustainability

    Target Audience: Urban new middle class seeking design and lifestyle quality

    Style Positioning: Minimalist Modern

    Vision: To become one of Asia’s leading minimalist fashion brands

    Philosophy

    ⬛ In-house brand product design and development

    ⬛ Collaborate with international design universities to nurture emerging designers

    ⬛ Cross-industry collaborations / Co-branded designs

    ⬛ Integration of online and offline channels (own stores + e-commerce platforms)

    Collaboration and Future

    We are building a fashion ecosystem centered on "design excellence + sustainability," collaborating closely with outstanding suppliers, designers, brands, and universities to jointly explore new possibilities for the next generation of apparel brands.

  • SHU SHI

    At SHU SHI, we believe every woman has a unique personality and style. Our mission is to offer personalized fashion choices that help you express confidence and charm. Here, you’ll not only find clothing that suits you but also enjoy an unparalleled shopping experience.